Users are first introduced to the ‘Perfect Cup’ campaign, featuring stories by influencers and their love for Ceylon Tea. As they scroll through the site, they learn about the 7 key attributes of Ceylon Tea through a series of beautiful photos.
On the campaign page, users reach beautifully crafted short films by influencers from key markets, showcasing the artisans and their rituals, as well as the experiences of drinking tea in each culture. The stories housed here are also promoted on social media.
Here users find out about the history of Ceylon Tea, how it fits into the culture of Sri Lanka, and the attributes that earn the tea the Lion mark of quality.