Lead UX/UI designer


Japan External Trade Organisation


January 2018

A landing page for the Japan Food Product Overseas Promotion Center campaign in Hong Kong, geared towards promoting to the Hong Kong market 3 types of white fish from Japan – Yellowtail, Seabream, and Scallop.

To make it more localised and interesting, the campaign also provided users with instructions and templates to fold their own fish origami ‘lucky charms’. During the wireframing stage, an idea was floated to feature a fortune-teller describing the benefits of eating specific seafood according to one’s Zodiac sign.

We then used a storytelling approach to organise the sections, creating a coherent flow from the story (vision & philosophy), to the benefits (fortune), to the action (create your own lucky charm origami).