Hi, I’m Sherin. A principal UX/UI designer based in the UK.

I’m great at rapidly shaping the 0-1 product design process and passionate about creating value for people and brands. I have 10+ years of hands-on experience leading digital projects for the world’s biggest advertising, branding, and design agencies, as well as startups, non-profits, governments, and public figures. Originally from Malaysia, I’ve lived in HK for the most part and moved to the UK in 2023. I’m just in the process of updating this portfolio but in the meantime here are some projects from 2018 and earlier.

If you'd like to see my recent Case Studies or chat about an opportunity, please get in touch at s@szs.io! 👋

2018 and earlier