Hi, I’m Sherin. A UX/UI design lead based in the UK.

I’m passionate about design thinking and driven by creating value for people and brands. I have 10 years of experience leading digital projects for world’s biggest advertising, branding, and design agencies as well as startups, non-profits, governments, and public figures. Originally from Malaysia, I’ve lived in HK for the most part and very recently moved to the UK. I’m just in the process of updating this portfolio. In the meantime, the projects you see here are from 2018 and earlier.