Sherin Siew

  • Associate Design Director (UX/UI) at FITCH
  • Hong Kong

6 years of digital design experience – bridging purpose, form and feasibility to create value and usability for people and businesses. Say hello at


American Express, Huawei, Standard Chartered, Asia Miles, Studio City, City of Dreams, KFC, Wyeth Illuma, Wyeth S26, Japan External Trade Organisation, Ceylon Tea, Okada, InvestHK, Nike, IBM, Hong Kong Arts Centre, Hong Kong Free Press, Asian Private Banker, Philippa Huckle Wealth Management, HK Professional Golfers Association, Public Art Hong Kong, Hong Kong Street Music, Wisers, Interfilière, MANA! Fast Slow Food, Open Data Hong Kong, Cooking Mama 360, Ali Oli Bakery & Cafe, Droste, Spectrum, Symbol & Key, M-Labs, Grassland Finance


UX/UI designUX StrategyCSSPrototypingVisual identity design


PhotoshopIllustratorSketchAxurePrincipleInVisionInDesignHTMLCSS3SassLESSJS/jQueryGoogle Web DesignerFoundationBootstrapGit / GithubWordpressMailchimpGoogle Analytics