Studio City Dinosaur Campaign | Wechat game

A digital activation WeChat mobile game designed to drive more footfall to Studio City, an entertainment resort in Macau, specifically targeting the Chinese market who comprise their largest customer group.

In this game, players are archaeologists and their objective is to collect as many fossils as possible in order to unlock prizes at the resort. They can do this in 2 ways:

// Onsite treasure hunt: by scanning the QR codes scattered across the resort (and marked on the treasure map), each QR code corresponding to a fossil.

// Offsite: by doing ‘daily digs’, where the gesture of shaking their phone corresponds to shaking a sieve and uncovering 1 or 2 fossils per day.

  • Role Lead UX/UI designer
  • For Studio City
  • Date Dec 2017
  • Type WeChat game

Game user flow