KFC Golden Fortune Bucket Campaign | UX

Designed the UX of a mobile web app for KFC’s Chinese New Year “Golden Fortune Chicken Bucket” campaign. Customers who buy a bucket can enter a multiple-round lucky draw with their friends by scanning the QR code printed on the bucket to enter the game lobby. The users then position their phones in a circle, and watch as a chicken runs from phone to phone, laying eggs that hatch to reveal prizes or penalties.

  • Role UX designer
  • For KFC
  • Date Nov 2016
  • Type UX research and design

User flow | From hearing about the game, to playing it in-store, to redeeming the prizes, and sharing it online.

Mobile wireframes of in-game screens